This week I spend almost 4 days designing a new logo for a client. After a lot of back and forth we decided to go for a green logo. There’s a lot of reasons to pick certain colours for certain business types but in their case, green just worked.
I want to give this post the proper attention it deserves but quickly here’s my Friday afternoon thoughts on what makes a good logo colour:
Green is the colour that represents nature and life. This colour can represent your business or brand in a positive way. Green is associated with health, wealth, prosperity, and success.
Blue is calming. It has been proven that blue light helps people sleep better at night. Blue is often used to represent trustworthiness.
Pink is the colour of passion and energy. When combined with green, Pink creates a strong contrast. Pink is often used to represent power, love, and excitement.